Sector:
Fintech/Healthtech
Country:
Germany
Year
2025
Short Description
Goya streamlines medical billing with an all-in-one online platform, desktop application, and flexible financing options for practices, billing staff, and patients.
Founders
Jannik Fritz
,
Co-founder & CEO
Dr. Markus Leyrer
,
Co-founder & CTO
Why we invested
Goya aligns with our belief that healthcare needs less administration and more care. By automating invoicing, reconciliation, and payments, Goya removes financial friction from medical practices. This is fintech applied where it matters most: practical, impactful, and founder-led.
Founder Story
Jannik Fritz
,
Co-founder & CEO
Jannik grew up watching his father, a doctor, return home late and disappear behind a desk piled with invoices and paperwork. The work was manual, repetitive, and always urgent, and it quietly shaped how Jannik understood healthcare: not just as medicine, but as a system propped up by invisible administrative labor. He never felt drawn to becoming a doctor himself, but the gap between medical work and financial reality stayed with him.
He studied engineering in the UK and Germany, keeping close to entrepreneurship through student projects and early startup roles. At an electric scooter company (now, Circ), he saw how fast growth could be built on fragile operations and chaotic money flows.
Later, working in investing, he examined businesses from the other side of the table and kept returning to the same friction: in healthcare and SMEs, liquidity and invoicing were still handled with tools and processes that looked like his father’s desk.
Goya is his answer to that problem. The company exists to become the financial and administrative partner for medical practices, taking over the most complex, manual tasks through a single technical solution. In practical terms, Goya aims to be the two or three back-office staff members a practice cannot find, train, or afford.
Jannik grew up watching his father, a doctor, return home late and disappear behind a desk piled with invoices and paperwork. The work was manual, repetitive, and always urgent, and it quietly shaped how Jannik understood healthcare: not just as medicine, but as a system propped up by invisible administrative labor. He never felt drawn to becoming a doctor himself, but the gap between medical work and financial reality stayed with him.
He studied engineering in the UK and Germany, keeping close to entrepreneurship through student projects and early startup roles. At an electric scooter company (now, Circ), he saw how fast growth could be built on fragile operations and chaotic money flows.
Later, working in investing, he examined businesses from the other side of the table and kept returning to the same friction: in healthcare and SMEs, liquidity and invoicing were still handled with tools and processes that looked like his father’s desk.
Goya is his answer to that problem. The company exists to become the financial and administrative partner for medical practices, taking over the most complex, manual tasks through a single technical solution. In practical terms, Goya aims to be the two or three back-office staff members a practice cannot find, train, or afford.
Sector:
Fintech/Healthtech
Country:
Germany
Year
2025
Short Description
Goya streamlines medical billing with an all-in-one online platform, desktop application, and flexible financing options for practices, billing staff, and patients.
Founders
Jannik Fritz
,
Co-founder & CEO
Dr. Markus Leyrer
,
Co-founder & CTO
Why we invested
Goya aligns with our belief that healthcare needs less administration and more care. By automating invoicing, reconciliation, and payments, Goya removes financial friction from medical practices. This is fintech applied where it matters most: practical, impactful, and founder-led.
Founder Story
Jannik Fritz
,
Co-founder & CEO
Jannik grew up watching his father, a doctor, return home late and disappear behind a desk piled with invoices and paperwork. The work was manual, repetitive, and always urgent, and it quietly shaped how Jannik understood healthcare: not just as medicine, but as a system propped up by invisible administrative labor. He never felt drawn to becoming a doctor himself, but the gap between medical work and financial reality stayed with him.
He studied engineering in the UK and Germany, keeping close to entrepreneurship through student projects and early startup roles. At an electric scooter company (now, Circ), he saw how fast growth could be built on fragile operations and chaotic money flows.
Later, working in investing, he examined businesses from the other side of the table and kept returning to the same friction: in healthcare and SMEs, liquidity and invoicing were still handled with tools and processes that looked like his father’s desk.
Goya is his answer to that problem. The company exists to become the financial and administrative partner for medical practices, taking over the most complex, manual tasks through a single technical solution. In practical terms, Goya aims to be the two or three back-office staff members a practice cannot find, train, or afford.
Jannik grew up watching his father, a doctor, return home late and disappear behind a desk piled with invoices and paperwork. The work was manual, repetitive, and always urgent, and it quietly shaped how Jannik understood healthcare: not just as medicine, but as a system propped up by invisible administrative labor. He never felt drawn to becoming a doctor himself, but the gap between medical work and financial reality stayed with him.
He studied engineering in the UK and Germany, keeping close to entrepreneurship through student projects and early startup roles. At an electric scooter company (now, Circ), he saw how fast growth could be built on fragile operations and chaotic money flows.
Later, working in investing, he examined businesses from the other side of the table and kept returning to the same friction: in healthcare and SMEs, liquidity and invoicing were still handled with tools and processes that looked like his father’s desk.
Goya is his answer to that problem. The company exists to become the financial and administrative partner for medical practices, taking over the most complex, manual tasks through a single technical solution. In practical terms, Goya aims to be the two or three back-office staff members a practice cannot find, train, or afford.