BlackWood Backs ReHuman in GBP 1M pre-seed round

We back technologies that make financial infrastructure more intelligent, human, and connected. Insurance remains one of the largest untapped opportunities for this transformation. Despite its size, the industry still runs on outdated systems, fragmented data, and a transactional customer experience that leaves most policyholders disengaged.

It’s the same mindset that once led economists and actuaries to coin the “value of a statistical life” or (VSL), useful for policy math, but a reminder of how easily systems drift from people.

Rehuman’s platform uses agentic AI to rebuild the relationship between insurers, brokers, and customers. Their digital wallet gives policyholders a single, secure interface to manage every policy, while their engagement engine lets brokers anticipate renewals, identify coverage gaps, and create meaningful touchpoints that drive loyalty and retention. What used to be static policy management becomes a dynamic relationship channel.

Our conviction rests on two things: timing and execution. Timing, because the insurance market is shifting rapidly toward personalized, data-driven experiences, and incumbents are under pressure to modernize. Execution, because the Rehuman team has built a product that is technically strong, commercially clear, and already winning validation from tier-one partners like Accenture.

Rehuman will also join Accenture Ventures’ Project Spotlight, a vertical accelerator for data and AI companies. Project Spotlight offers extensive access to Accenture’s domain expertise and its enterprise clients, helping startups harness creativity and deliver on the promise of their technology.

More here:  Financial Times - CEO Aaron Sherwood portrayed above.