Klarna’s U.S. Listing Marks a Milestone for European Fintechs

Sep 12, 2025

3 min read

Author

By Maxime Pasquier, investor & Rasmus Holt @ BlackWood,

Klarna’s New York debut represents a meaningful success for Swedish fintech and offers a timely signal on the state, and direction, of the broader IPO market.

IPO Snapshot: Strong Demand, Solid Pricing

Klarna priced its shares at $40, above the $35–$37 indicated range. The stock briefly traded as high as $52 before settling in the mid-$40s. Approximately $1.4 billion worth of shares changed hands, driven largely by secondary sales that allowed long-term investors such as Sequoia Capital to reduce their positions while retaining significant stakes. CEO and co-founder Sebastian Siemiatkowski did not sell shares, a gesture of alignment that continues to resonate with public-market investors.

Three Themes from the Offering

  1. Liquidity Matters as Much as Narrative

    Institutional investors are less willing to engage deeply for limited allocations or illiquid positions. Klarna’s secondary-heavy structure enabled a more meaningful float, facilitating price discovery and expanding the shareholder base. The ability to price above range while offering adequate supply indicates not speculative froth, but measured risk appetite for liquid, fundamentally sound equities.


  2. Profitability Now Outweighs Promises Later

    Klarna enters the public markets with tangible financial progress: substantial revenues, improving profitability, and delinquency rates on its core buy-now-pay-later products that are better than average credit-card benchmarks. The company also demonstrates operating discipline, U.S.-focused growth, and strategic partnerships (e.g., Walmart). In today’s market environment, investors are rewarding companies that exhibit operating leverage, clear unit economics, and credible pathways to sustainable profits.


  3. A Selective but Viable Pipeline

    The listings of Figma and Circle have shown that high-quality software and fintech companies can succeed. CoreWeave tested the upper bounds of market appetite for AI-adjacent names. Upcoming offerings, such as StubHub and Gemini (targeting a $3 billion valuation), reflect a pipeline that remains cautious but real. Klarna’s successful debut reinforces the point: the market is prepared to back category leaders with strong fundamentals and institutional-grade governance.

Why New York?

Klarna’s decision to list in the U.S. reflects a strategic alignment with its growth ambitions and the depth of U.S. capital markets, particularly for consumer technology. This is not a rebuke of Stockholm, but a practical move that supports index inclusion, analyst coverage, and brand visibility with North American consumers and investors. CEO Siemiatkowski has also spoken of broader ambitions, positioning Klarna as a “founder factory” that cultivates future operators and CEOs from within its ranks.

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